You can pay a lot for SEO – but what can you learn, right now, in one minute? An ongoing series.
The first page your visitors see is your homepage and you only have a limited amount of time to capture their attention.
Additionally, Google and other Search Engines will see your homepage as being the most important page on your website: it’s the page which people will link through to and will probably have the highest “Page Rank” (a ranking of how important the page is).
Text on your homepage can be crucial for telling both your customers and the search engines about who you are and the benefits of dealing with your company.
Remember that you don't need to have your company name in your main header: Use that space more efficiently by putting keywords in your main header (but be careful not to be 'spammy').