You can pay a lot for SEO – but what can you learn, right now, in one minute? An ongoing series.

When Google “spiders” (reads through a website and follows all of the links it can find) your and other websites it may associate the words used in a link with the destination page. When you link through to internal pages on your website make sure that you link using the keywords that are relevant to that destination page.

You can also use this to help build up associations with terms you may not use frequently, but which your prospective customers might use to refer to your products or services.